Benetint Lip And Cheek Stain by Benefit
Benetint was first launched in 1977 and is still an absolute favorite. Cherry-red is their most famous color but you can find other shades to suit your taste. Use it on your lips or your cheeks to add some color.
Lip Sleeping Mask By Laneige
This Lip Sleep Mask was first launched in 2015 and is still a staple in your make-up kit five years later. This gel-cream not only soothes dry lips, but it also hydrates and plumps your lips unlike any other lip product on the market.
Good Genes All-In-One Lactic Acid Treatment By Sunday Riley
This Sunday Riley staple was launched in 2009 and has been popular ever since. Not only does it address breakouts, but it also helps with fading acne scars. This exfoliating lotion has been described as ‘pure magic’ by the public because it works like magic.
Naked Eyeshadow Palette By Urban Decay
First launched ten years ago in 2010 and Urban Decay eyeshadows are still just as popular. At first, there were only neutral colors and now you can find six full-size offshoots. The original Naked Palette is no longer available but there are several other versions still very much on sale.
Self-Tan Classic Bronzing Mousse By St. Tropez
St. Tropez launched their self-tan bronzing mousse back in 2002 and it still remains a cult-favorite 18 years later. It’s an absolute favorite for those people who want to have that sun-kissed look all-year-round. It’s really easy to use and the results are amazing and natural-looking.
Supersonic Hair Dryer By Dyson
Dyson is an innovative brand of electronic appliances that unveiled an amazing Supersonic hair dryer in 2016 and it completely changed the hair industry. Even though it is light in weight, it effectively delivers powerful fast-drying streams of air without the heat that damages your hair.
Retro Matte Lipstick By MAC
This classic lipstick was launched in 1999 and even all these years later you will find it in every make-up bag in the country. Two decades later their iconic Ruby Woo red is still a favorite and is in fact, MAC’s best selling shade in America.
Watermelon Glow Sleeping Mask By Glow Recipe
Glow Recipe’s Watermelon Glow Sleeping Mask became an instant hit ever since it first launched in 2017. Its ability to hydrate and plump the skin literally overnight is remarkable. There are countless waiting lists for this product because people just can’t get enough of it.
Shimmering Skin Perfector Pressed Powder By Becca
Becca’s pressed powdered highlighter comes in 12 different shades to suit your skin tone. The number one selling shade is Champagne Pop and has become the cult-favorite when it comes to highlighters. Because of this amazing product, people now associate Becca’s brand with glowing skin.
Pillow Talk Lipstick By Charlotte Tilbury
This lipstick has only been around for three short years but it’s already a cult-favorite. The rosy nude shade is flattering to most skin tones and has since inspired a collection of other lip products, blush, and eyeshadows. Its matte finish and buttery texture are spectacular.
Brow Wiz By Anastasia Beverly Hills
There’s no doubt that every makeup bag has a brow product inside. And this is most probably it. When founder Anastasia Soare invented the Brow Wiz, she had no idea just how popular it would become. Everyone, including famous make-up artists, swear by it.
Blush By Nars
This classic blush first launched two decades ago in 1999 and it is still going strong. According to NPD Group, a market research firm, Nars’ blush is America’s top-selling prestige blush. Its shimmery peachy-pink shade has fans ordering the product faster than it can be produced.
Stay All Day Waterproof Liquid Liner By Stila
The liner’s superfine felt-tip has elevated this product above other liquid liners on the market since it launched in 2010. It’s easy to create the perfect cat-eye shape with Stila’s waterproof liquid liner. What’s more, the ink doesn’t smudge and stays on all day.
Dry Texturizing Spray By Oribe
The late Oribe Canales, who was a fabulous celebrity and runway hairstylist launched his own range of luxe hair care products in 2008. In 2010 he created the magical Dry Texturizing Spray which can transform flat lifeless hair into glamorous hair full of bounce.
Moroccanoil Hair Treatment By Moroccanoil
Argan oil has been known to help hydrate and soothe skin, nails, and hair for centuries, but Moroccanoil was the brand to put this popular ingredient on the map. It launched in 2008 and over a decade later, fans still swear by this hair treatment.
The Water Cream By Tatcha
Not only will The Water Cream’s beautiful container look great on your shelf but the gel-cream will satisfy your skin’s craving for moisture by hydrating it without leaving a greasy look. Only plant-derived ingredients are used, like green tea and Japanese rose extract to moisturize your skin.
Tinted Moisturizer By Laura Mercier
Ever since it launched in 1996, this tinted moisturizer has taken the market by storm. The brand has now improved their original formula and launched a new version last July. The new version has an even lighter texture, higher SPF, and a wider range of shades.
Boy Brow By Glossier
Glossier is a brand that has managed to win over millennials like no other brand has been able to. Apart from their fashionably cool packaging, Glossier’s Boy Brow is all you need to give your brows an instant makeover. Just a couple of swipes and voilà!
Soy Face Cleanser By Fresh
Fresh’s Soy Face Cleanser has been a favorite since it launched in 1999 because it can be used on all skin types. Even people with sensitive skin can use it. It’s both gentle on your skin but tough enough that it effectively removes dirt and makeup.
Ballet Slippers Nail Polish By Essie
Essie has been an absolute cult-favorite when it comes to nail polish. They have every color imaginable to choose from, but their Ballet Slippers shade reigns supreme above all because of its natural look. It’s extremely popular, and apparently Meghan Markle wore it on her wedding day.
Hair Perfector No.3 Repair Treatment By Olaplex
This haircare range launched in 2015 and has become increasingly popular. Olaplex’s repair treatment flies off the shelves because it offers a solution to hair breakage that you can use in the comfort of your own home. It repairs damage caused by frequent heat and coloring.
Shape Tape Contour Concealer By Tarte
This contour concealer has revolutionized how people see concealers. According to Tarte, they sell a Tape Contour Concealer every 12 seconds. Other brands have tried to replicate it but don’t come close to its long-wear creamy liquid formula that leaves your skin feeling baby smooth.
Advanced Night Repair By Estée Lauder
When Estée Lauder launched the first serum to ever hit American shelves in 1982, they had no idea that it would become a beauty industry icon. It hydrates your skin while diminishing fines lines and wrinkles and leaves your skin looking more radiant than ever.
Healing Ointment By Aquaphor
Aquaphor’s Healing Ointment effectively moisturizes not only dry skin but chapped lips too and it treats minor cuts and scrapes. It’s so gentle yet effective that you could use it as an under-eye hydrating cream. It’s been around for 70 years and is still a favorite.
Cold Cream Cleanser By Pond’s
Many cleansers on the market actually strip the skin of moisture, but Pond’s Cold Cream Cleanser adds it. You only need a little bit to gently remove makeup and dirt. Just massage a little onto your face and wipe it off, it’s that simple.
Classic Medicated Lip Balm By Carmex
Carmex has been the lip balm of choice since it launched in 1937. Its winning formula of lanolin, cocoa butter, camphor, menthol, and other emollients has ensured that the balm does what it says it will, which is to hydrate and prevent dryness and chapping.
Daily Facial Cleanser By Cetaphil
Cetaphil’s cleanser is gentle enough on all skin types and can be used daily. It may be gentle but is effective in deep cleansing your skin to remove dirt. Cetaphil has been a household name since the 70s and is still a favorite because it works.
Ultra Facial Cream By Kiehl’s
Kiehl’s Facial Cream has been around since 1851 and it’s such an exceptional product that it was recently re-launched. This cream contains avocado oil and squalene, which are brilliant skin-hydrators. The cream is thick but it sinks well into the skin without leaving an oily residue.
Slant Tweezers By Tweezerman
No makeup bag is complete without a pair of Tweezerman tweezers. These Slant Tweezers are considered to be the Rolls Royce of tweezers. They have been helping sculpt beautifully arched brows worldwide for more than 35 years and counting. They’re always perfectly aligned and precise.
Fragrance-Free Eight Hour Cream By Elizabeth Arden
Elizabeth Arden’s Eight Hour Cream Skin Protectant was created in 1930 and is still a cult favorite today because it’s effective in so many ways. It can be used for just about anything, from your eyebrows, to chapped lips, dry cuticles, dry knees and even split ends.
Luminous Silk Foundation By Giorgio Armani
Giorgio Armani launched its silk foundation in 2010 and it’s been a product that the public and people in the beauty industry alike have sworn by ever since. It’s an absolute favorite because it’s long lasting, it covers up redness, and it doesn’t clog your pores.
All Nighter Makeup Setting Spray By Urban Decay
Back in the day, people used hairspray to set their makeup, so you can imagine how popular this makeup setting spray became when it came out. It does exactly what it should, which is to make sure your makeup stays on for hours and hours.
Double Wear Stay-In-Place Makeup By Estèe Lauder
This foundation has been a best-selling liquid foundation since it launched in 1997. Not only does it leave your skin looking radiant and feeling fresh, but it stays on for hours. It’s also fragrance-free and oil-free, which is another reason why it’s still a favorite.
Concealer By Clé De Peau Beautê
Translated from French into English this brand’s name means “Key to beautiful skin.” that should tell you a lot about what their products can do for you. This stick concealer with a good SPF factor has won awards because of its natural finish and winning formula.
Rouge No.9 By Christian Dior
It’s been said that the original No. 9 red lipstick debuted at Dior’s first runway show in 1947. Throughout the years, the original formula has been improved, but this shade of red has remained the same because it has been a best-seller worldwide ever since.
Eyelash Curler By Shu Uemura
An eyelash curler is an absolute staple for anyone, including celebrities, beauty experts, and makeup artists. You’d think any eyelash curler will do but none can compare to this one. It has been a cult-favorite for years because its silicone pad creates the best curl.
Artliner By Lancôme
Lancôme’s Artliner is one of the industries leading liquid liners because it is easy to use and it stays on for hours. Its smooth liquid and clean felt-tip allow you to create the best cat-eyes and wings without smudging. It also comes in eight different shades.
Mascara By Diorshow
There are many mascaras on the market but this one still remains as a cult-favorite. This mascara has a patented air-lock wiping system to help keep it fresh and a is micro-fiber enhanced, which helps you get your lashes looking longer and bolder without any clumping.
101 Ointment Multipurpose Superbalm By Lanolips
101 Ointment has been a favorite for years. It’s made with medical-grade lanolin and it’s not only used for lips, but for cuticles, and even for healing dog’s cracked pads on their paws. You can also mix it with powder makeup to create a cream foundation.
Sculpting Contour Powder By Kevyn Aucoin
The silky and sheer texture of Kevyn Aucoin’s Sculpting Contour Powder has been an absolute favorite for years. Its slightly ashy grey undertone is responsible for creating that natural look. Nothing beats this sculpting contour powder in carving out cheekbones and jawlines perfectly.