Becoming A Celebrity
You know a person has hit it big when they need a bodyguard to escort them whenever they make public appearances. This is what happened with Chumlee. He received so much attention from fans around the country and he was loving every minute of it.
Capitalizing On His Fame
He knew that his fame might not last forever so he wanted to capitalize on it while he still could. So he launched his own line of personalized merchandise with the help of his personal assistant. Soon after, his co-stars launched their own line too.