Skin
Whitening
Beauty ideals for foreign countries often look to the Western culture to determine what’s popular. Therefore, skin whitening is a popular option. Some choose serums and creams, but others go for expensive cosmetic procedures to lighten their skin.
The Future
It’s almost impossible to determine the beauty ideals of the future. Things happening during a specific time period influence the standard and style. However, it’s unlikely that women will conform to what others tell them is pretty because they’re more empowered now.