This 1969 ad from Tipalet is a pretty flagrant example of just how prevalent sexism was in advertising back then, and it was especially commonplace in ads for cigarettes. From the suggestive tagline: “blow in her face and she’ll follow you anyway,” to the image, this ad would cause a total firestorm today.
Schlitz Beer (1960s)
In this ad for Schlitz Beer, we see that you actually had to use a can opener in order to open up a canned beer. Not only does this make us very grateful for tabs, but it’s interesting to see that the company was advertising that their can was the easiest to open — with a can opener! The ad was right, someday all beer cans will be this easy to open, in fact most of them are way easier to open than this one.