Hormel (1970s)
In this ad, Hormel is marketing a solution to the rising prices of meat by selling their beef stew in a can. Here is another example of an ad including a large quantity of text to read, which was pretty common before TV ads became all the rage. To be honest, we wouldn’t really want to eat this beef stew from a can unless we were really desperate.
Hormel 1970s
Leggs (1970s)
This ad is perhaps the most egregious when it comes to sexism in advertisements from back then, considering it is literally showing a man standing on top of a rug “made out of” a woman, while its tagline reads “it’s nice to have a girl around the house.” What any of this has to do with selling a pair of pants is beyond us, and we’re glad we’ve moved far away from this kind of advertising.
Leggs 1970s